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Even before Jaws washed up in theaters, sharks had a pretty bad reputation as scary, people-eating machines that would rip innocent swimmers limb from limb. But (as with most reputations) that's not entirely true: as predators, sharks are an integral part of the ocean's eco-system, and attacks on humans are few and far between. But with more than 100 million of the big fish killed every year
Oceana enlisted Mad Men actress January Jones to voice these PSA's calling for shark awareness; in addition to this campaign, the organization focuses on decreasing the demand for shark fin soup, engaging bans on finning, and researching sharks by species. In this video, Jones explains why we should be scared for sharks
Still not convinced? Check out this footage of Jones at Bimini Biological Field Station in the Bahamas, where researchers in the shark pen are taking the first steps toward protecting these awe-inspiring fish.
