In 1990, WWF helped bring about an international moratorium on the ivory trade.
In 1992, WWF took part in pressuring governments to sign conventions on biodiversity and climate change at the United Nations Conference on Environment and Development the Earth Summit in Rio de Janeiro.
Today, WWF focuses its efforts on six global issues. They fall into three categories:
- Three Biomes - WWF is working to conserve forests, freshwater ecosystems, and oceans and coasts, which contain the bulk of the world's biodiversity and provide the environmental goods and services upon which all life ultimately depends.
- The Question of Species - WWF has identified a small number of flagship species whose conservation is of special concern.
- Two Global Threats - WWF is working to address consequences resulting from the spread of toxic chemicals and the phenomenon of climate change.
For each of the six global issues, WWF has established a "Target Driven Programme" (TDP for short) that identifies actions needed to be taken by WWF to achieve its mission. TDPs recommend such strategies as the formation of partnerships, involvement in politics, or campaigning to the public.
At the same time, WWF has identified a list of priority ecoregions known as the Global 200 Ecoregions, constituting the most valuable and sometimes vulnerable areas of the world in terms of breadth of biodiversity and ecological processes. WWF is carrying out conservation efforts on a selected subset of the Global 200 and encourages others to take up the challenges of conserving the rest of the Global 200 ecoregions.